The 66 Tribe are a group of talented music artist with sweet melodies. We were contacted by a member of The 66 Tribe's team, having worked previously on a successful musical project.

The 66 Tribes' team wanted to promote the music by driving streams/listeners to their streaming platform.

Understanding the goal of the artist. We drafted a marketing strategy of driving streams/listeners to their streaming platform using social media promotion. We drove OVER 30,000 Organic Streams across all platforms

The EP is titled LOVE LETTERS.

We performed the following marketing plan:
 

•    Social Media Promotion

The first step, was to perform an A/B Testing on Facebook using two various songs (music snippets) off the EP to determine which of the songs off the EP resonate well with the fans and most importantly which one of the songs drove more listeners to the streaming platform.

We didn't stop there, we ran an engagement campaign using very engaging video content to create buzz and to drive listeners also to stream the EP - Love Letters across the various streaming platforms.